A fragrance line developed by a clinical psychologist, Potentia tells the story of how perfumery can unlock human potential.
Inspired by four dimensions of the human experience - mental, emotional, physical and spiritual - the design style evokes these etherial themes intrinsic to the brand's mission. Rich, velvety fields of black, gold accents, and collage illustrations layer together to create a luxurious visual identity.
consultant role, project lead by Darling Design
